Unlike Tesla, it plans to consistently make money from EVs.
Volkswagen may have been a little late to the game for crossovers in the US, but it’s done a commendable job of catching up with offerings like the new Atlas and redesigned Tiguan. But the automaker has no intention of falling behind when it comes to electric vehicles.
We sat down with Volkswagen Group North American CEO Scott Keogh at Geneva to discuss a wide range of topics, among them VW’s upcoming EV lineup launch. Keogh believes that 2022 will be the “sweet spot” on the market when there’ll be enough EV products out there for them to become mainstream. But there’s work to be done beforehand.
“Profitability, let’s make no mistake, comes from scale. In my mind this is an opportunity to take the scale of the (VW) Group with the (all-electric MEB) platform and be one of the first to push aggressively into the volume side,” Keogh said.
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