Ultra-low emission registrations up 386% on first quarter of 2014 (Image: OLEV)

Automakers Retool Marketing Machines as They Go Electric

Geneva — After years of promising electric cars, established carmakers are actually starting to build them. But manufacturers are realizing that a shift to battery power also requires them to retool their sales machinery. The old come-ons are obsolete. Range is the new horsepower. Connectivity replaces cylinder count. And sustainability is the new status symbol.