Nissan Leaf 3.Zero e+ (Image: Nissan)

New Nissan LEAF digital ads scan number plates to warn drivers about emission charges

TBWA\London and MGOMD have created a tech and data-driven campaign for Nissan that highlights how the brand’s 100% electric vehicle, the Nissan LEAF, is exempt from London’s impending ULEZ (Ultra Low Emission Zone) charge. The campaign uses the latest DOOH (Digital Out of Home) technology with ANPR (Automatic Number Plate Recognition) at congested traffic light

VW e-Golf (Image: Volkswagen.co.uk)

Who’s Winning the Electric Vehicle Race?

Automakers are focused on developing models, but ad spending surge is sure to follow Oil-rich Texas is an unlikely spot for an electric vehicle demand surge. But John Luciano, general manager of a Volkswagen dealership in Amarillo, says his customers are juiced about EVs, suggesting the market might finally emerge from niche status nationally. “If

Jaguar I-PACE Electric Car (Image: T. Larkum)

Lease costs for electric vehicles fall in 2018

Leasing costs of battery electric vehicles (BEVs) have fallen throughout 2018 according to data experts at Cap HPI. The study looked at five of the best-selling models in the UK and discovered that monthly lease costs had fallen by 9.5% on average. The UK’s best-selling electric car, the Nissan Leaf saw monthly lease values fall

OVO Vehicle-to-Grid (V2G) charging (Image: T. Larkum/Fuel Included)

OVO installs its first domestic vehicle-to-grid charger

OVO has successfully installed its first vehicle-to-grid charger in a customer’s home, after the charge point was unveiled at the Energy Technology Product Showcase earlier this year. The 6kW OVO Vehicle-to-Grid (V2G) domestic bi-directional charger offers drivers of certain electric vehicles the opportunity to discharge excess electricity from their cars back to the electric grid