The much publicized and hyped Hyundai IONIQ Plug-in Hybrid is gearing up to hit the British market later this month with a starting price of £24,995. It’ll be interesting how the IONIQ will do in terms of sales, especially as cars with all-caps names rarely become big hits. We have to say though, things are looking pretty good for this green Hyundai on paper.

The 2018 Hyundai IONIQ Plug-in Hybrid is the best version of the car you can ask for when you look at the number. 25 grand, 39 miles of pure electric driving with a total range of 680 miles. Granted, an output of 140 PS is not something one would write home about, but then you don’t buy a plug-in hybrid for performance, do you? So it’s all right. And the IONIQ doesn’t look horrible, as one would expect from a 25 grand hybrid made in Korea. Up close it’s actually kind of futuristic and nice. Of course, none of that is guarantee of success and we should wait and see how the market reacts to this thing.

Read more: Motorward