Daily Archives: December 28, 2016

A Tesla showroom in San Jose, California (Image: Bloomberg)

Investors Get Ready for the Coming Electric Car Revolution

The car of the future will be electric, connected and, eventually, self-driving. But where does that leave the car industry of the future? In a series of articles this month, Heard on the Street takes a look at how investors should approach the biggest technological disruption the car industry has faced in decades.

A Tesla showroom in San Jose, California (Image: Bloomberg)
A Tesla showroom in San Jose, California (Image: Bloomberg)

Battery-powered electric cars outsold gasoline ones at the dawn of the automotive age. In a decade or so they may well do so again. Investors need to watch out they don’t get caught on the wrong side of history.

Precisely when electric cars leave their current luxury or green-tech niches and—after many false starts—enter the mainstream depends above all on relative cost. On that front, electric vehicles have momentum.

The plummeting cost of batteries is key. The growth of mobile computing has driven massive investment in the area, improving the range of electric cars while reducing their cost. Mercedes-maker Daimler thinks the production cost of engine and battery technology might reach parity in 2025. But the tipping point for consumers, who also factor in subsidies and running costs, will be earlier.

Read more: Wall Street Journal

Masamichi Kogai, president and chief executive officer of Mazda Motor Corp., at the wheel of the company’s Roadster RF in Tokyo last week. Mazda said it would introduce an electric car by 2019. (Image: Bloomberg)

Mazda CEO Says Electric Cars Coming in 2019

CEO Masamichi Kogai said the company would introduce zero-emission vehicles as standards tighten in the U.S.

Masamichi Kogai, president and chief executive officer of Mazda Motor Corp., at the wheel of the company’s Roadster RF in Tokyo last week. Mazda said it would introduce an electric car by 2019. (Image: Bloomberg)
Masamichi Kogai, president and chief executive officer of Mazda Motor Corp., at the wheel of the company’s Roadster RF in Tokyo last week. Mazda said it would introduce an electric car by 2019. (Image: Bloomberg)

TOKYO—The chief executive of Mazda Motor Corp. said the company plans to start selling electric vehicles in 2019, joining rivals at home that face tightening emission standards abroad.

“We’ve set the goal at 2019 to accommodate the ZEV regulations in North America,”

Mazda CEO Masamichi Kogai said in a group interview, referring to rules in California and some other states that mandate rising sales of zero-emission vehicles.

Nissan Motor Co. has sold its Leaf electric vehicle since 2010 and Toyota Motor Corp. said this month it wanted to get itself ready for commercializing electric cars.

Mr. Kogai said Mazda would add original features to its electric cars to differentiate itself. He said engineers were looking at ways to keep the cars running longer when the battery was nearly dead.

Mazda and Toyota last year said they would build a long-term partnership on car technology. Representatives from the two companies said collaboration on electric vehicles was an option but nothing was decided. Mr. Kogai said they weren’t considering a capital tie-up.

 

Source: Wall Street Journal