The Coming Electrification of Everything

At Obvious Ventures, we believe stored electricity, increasingly derived from renewable sources, will entirely replace fossil fuels as the preferred method to power everything in our lives.

Vauxhall Ampera Charging (Image: OLEV)

Vauxhall Ampera Charging (Image: OLEV)

From cars to scooters to boats to locomotives to industrial equipment, we are in the midst of a transition that will electrify everything previously driven by combustion.

There are two simple reasons we’ll make this change sooner than most people think. First, electrically powered things just work better. And people want things that work better. The second reason is really just a piece of the first. “Better” increasingly means “better forever.” That is, not just better in the moment for that use, but also better for our surroundings, our health, and the health of our planet.

But, at least for the short term, our climate will be served not simply by environmental motivations, but by the same relentless human force that created it: the desire for more, faster, better. Ever-better technology will lead consumers, rather than idealists, to drive this electricity evolution.

Why now? Key trends emerging only in recent years have created the foundation for this evolution.

Read more: Greentech Media

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