2014: A bumper year for Nissan in the UK

NISSAN Motor GB Limited recorded its best ever sales year in 2014 with 138,338 cars sold in the last 12 months. This represents a 17% increase over 2013’s figure of 117,967.

Nissan also bolstered its position as the fastest growing top 10 brand in the UK, commanding a market share of 5.6% in 2014 – smashing yet another record. This increased share in the car market puts Nissan in sixth position in the UK.

Boosting this sales success was Nissan’s UK-built stars – the new Juke and the 100% electric LEAF and the Note – all of which broke sales records for another year.

The all-electric LEAF clocked up 4,051 sales in the UK, more than doubling the volume sold in 2013 (1,812), confirming that the British-built Nissan LEAF remains the nation’s electric model of choice. The Nissan LEAF boasts 55% of the pure EV market and outsold its nearest competitor by more than 2:1.

Nissan’s extraordinary sales success comes as Nissan’s Sunderland Plant broke the half a million production barrier again for the third year running, building a staggering 500,237 vehicles.

James Wright, Managing Director, Nissan Motor GB, said:

“Key to Nissan’s success in 2014 is the onslaught of new and updated products launched in the last year and I am immensely proud of the hard work and dedication displayed by the Nissan team in the UK.

“Our British-built offering continues to capture the attention of UK motorists and I am particularly delighted to see that the all-electric LEAF is still dominating the pure EV market, doubling its sales volume last year.”

Nissan has launched no-less than nine new and updated products, starting with the multi-award winning British-built Qashqai in January. This was then followed by the MY14 GT-R, new Juke, all-new X-Trail, GT-R NISMO and the all-electric e-NV200.

Including Light Commercial Vehicles (LCVs), Nissan sold 148,607 vehicles in the UK, up 16% from 128,586 in 2013.

Source: Nissan Insider

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