Tesla cuts prices for its most expensive electric vehicles to drive demand

Cuts range from 4% on performance version of Model S to 9% on more expensive Model X

Tesla has cut prices on its two most expensive electric vehicles in the United States, according to the company’s website, days after its chief executive, Elon Musk, said recent price cuts on other models had stoked demand.

The price cuts, Tesla’s fifth adjustment since the start of the year, ranged from 4% on the performance version of the Model S to 9% on the more expensive Model X.

Musk has said repeatedly in recent months that Tesla would focus on bringing prices down to drive demand and that it had seen success in sparking orders with global discounts introduced in January.

“The desire for people to own a Tesla is extremely high. The limiting factor is their ability to pay for a Tesla,” Musk said last week at Tesla’s investor day.

Tesla did not immediately respond to a request for comment on the most recent price cuts.

Tesla slashed prices on its cars across all its markets in January, offering discounts of up to 20% in what many analysts saw as the start of a price war by the electric vehicle market leader.

Read more: TheGuardian

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