Volkswagen introduced Monday the ID.3, the first model in its new all-electric ID brand and the beginning of the automaker’s ambitious plan to sell 1 million EVs annually by 2025.
The ID.3 debut, which is ahead of the IAA International Motor Show in Frankfurt, is an important milestone for Volkswagen. The company upended its entire business strategy in the wake of the diesel emissions cheating scandal that erupted in September 2015. Now, four years later, VW is starting to show more than just concept vehicles for its newly imagined electric, connected and carbon-neutral brand.
Information about the ID.3, which was unveiled alongside a new VW logo and brand design, has trickled out for months now. Monday’s reveal finally fills in some much-needed details on the interior, battery, infotainment and driver assistance systems.
The upshot: Everything about the ID.3, from its size and styling to its battery range and pricing, is aiming for the mass-market category.
The electric hatchback is similar in size to the VW Golf. But this is no VW Golf. The aim here, and one Volkswagen just might have achieved, was to signal the beginning of a new brand.
Numerous details in the special edition version of the ID.3, including a panorama tilting glass roof edged in black and interactive LED headlights that have “eyelids” that flutter when the driver approaches the parked vehicle, help drive the future-is-here point home.
The ID.3 will only be sold in Europe and have a starting price under €30,000 (about $33,000). North America’s first chance at an all-electric VW will be the ID Crozz, which is coming to the U.S. at the end of 2020.
Read more: Tech Crunch