Selfridges boosts it’s green credentials with free all-electric BMW i3 chauffeur service
BMW has loaned a fleet of all-electric BMW i3s to Selfridges in Manchester for the next three months as part of the department store’s Material World initiative to encourage consumers to think more sustainably when shopping. Customers can choose to be chauffeured with their shopping free of charge by a BMWi Genius or get behind the wheel themselves.
The store is also celebrating the permanent installation of charging points within their car park as London looks to improve the charging infrastructure in high footfall locations plagued by poor air quality across the city.
As air pollution continues to rise at an alarming rate around the world and cities like Paris, Milan and Rome impose driving bans during the worst periods, Manchester is now also being urged by officials to implement similar rules with the possibility of introducing a congestion charge.
Big brands are now taking steps for change including the likes of leaders in sustainable innovation, BMWi and Selfridges. In recent months BMW’s all-electric i range has been used in a range of initiatives across the city to encourage sustainable driving solutions with the likes of DriveNow – the brand’s car sharing service, London’s police force and now as part of a complementary chauffeur service to Selfridges in London and Manchester.
Read more: Female First