BMW’s first mass-market EV, the i3, is gaining cult status in the U.S.
When BMW launched its i3 electric-hatchback in 2013, it was the automaker’s first ever mass-produced full-electric vehicle.
A quirky little car, with four seats, rear-hinged back doors and a frame made from carbon fiber-reinforced plastic, the i3 stood dramatically apart from the rest of the brand’s lineup.
This was by design. BMW was not trying to convince its core customers to abandon their sporty sedans and roomy SUVs — the goal was to entice early EV adopters to give the automaker a try.
The plan worked perhaps too well. When the i3 started popping up on U.S. dealership lots, BMW loyalists largely ignored it, while new customers came looking for the car.
Over the i3’s nine years on the market in the U.S., slightly more than half of sales went to first-time BMW buyers. But it sold fewer than 50,000 units, according to data from Edmunds, often at steep discounts.
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It’s the end of the (assembly) line for the i3 after being in production for nine years at the Leipzig plant. Since its launch in 2013, the electric hatchback has been produced in just over 250,000 units, delivered in more than 74 countries around the world. BMW calls it the best-selling EV in the premium compact segment, but let’s keep in mind it was also offered with a range-extending gasoline engine from the Motorrad division.
The i3 allowed BMW to attract new customers to the brand, especially in the model’s early years when more than 80% of buyers made a switch from other automakers. Its electric drive has served as the backbone of the fifth-generation eDrive technology, which is being used to this day. The powertrain has been adapted for the MINI Cooper SE, which went on to become a huge commercial success for the Oxford-based marque.
BMW i3 120Ah (Image: BMW)
To properly mark the quirky hatchback’s epilogue, BMW created the i3s HomeRun Edition limited to 10 cars. All come finished in a Frozen paint from the Individual catalog, representing a first for the model. These vehicles are finished in either Frozen Dark Grey or Frozen Red II and ride on 20-inch wheels with a double-spoke configuration. Inside the cabin, the limited-run model gets Vernasca Dark Truffle leather upholstery combined with a leather-wrapped instrument panel.
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We take one last look at pioneering city car which forged the i-brand template a decade ago
The year is 2013 and the BMW i3 has just been launched.
Cast your mind back: the world was mercifully free of Covid, we were still three years away from teenagers TikToking, Prince Harry was mates with his brother and no one had yet thought that chucking a bucket of iced water over your head would lead to millions in charity donations.
It feels like a lifetime ago, and in car terms it was. Nine years is a life cycle and a half in most model runs, yet here we are today, still looking at a new i3 and still marvelling at it. And mourning it, because production will end in July.
BMW i3 and i3S 120Ah (Image: BMW Group)
It has been tipped as a future classic, no less than in our recent Autocar-Beaulieu Future Classics competition, and little wonder. There were other EVs before the i3 (heck, BMW itself had one with the Mini E trial fleet), but the i3 is the one that felt – and still feels – like it defined an era. A movement, even.
Why? I think it’s due to the integrity of the idea: the i3 was born electric.
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After nine years on the market and more than 200,000 vehicles produced, the BMW i3 heading towards a well-deserved retirement. The announcement didn’t come as a shock, but it’s still sad to hear the quirky EV will be no more from July. The pint-sized hatch arrived before the electric boom, which is why it suffered from poor sales in the early years. Well, the lack of government incentives for electric cars also played its part.
My first glimpse of our new i3 (Image: T. Larkum)
While most vehicles enjoy their best years in terms of sales during the first part of the life cycle, it was the other way around for the i3. So much so that BMW extended the model’s production run to meet strong demand. You could say it aged like a fine wine, but all good things must come to an end. Why is the company pulling the plug now?
Customer tastes have changed, and people are looking for something else when shopping for EVs. Specifically, the typical buyer wants a bigger and therefore more practical car than the i3. That’s the explanation given by a BMW spokesperson in an interview with German publication Automobilwoche, a sister site of Automotive News. But it’s not the only reason.
The company representative went on to specify electric cars should look “normal” in the sense they should mirror combustion-engined models. Well, that’s certainly not the case for the i3. While any other car from 2013 looks more or less outdated, the diminutive hatchback still seems like it traveled back from the future.
Automobilwoche says “quite a few BMW employees” have found the exterior design polarizing, mainly due to the unconventional shape. Apparently, the styling has “deterred many customers”. Even to this day, it’s unclear whether i3 has made any money with the EV and its range-extending counterpart.
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BMW’s forsaken i3 was exceptional, underwhelming, and far too ahead of its time.
The BMW i3 has reached the end of the line. Two weeks ago, BMW confirmed that this is the last month the company will be making its quirky and often misunderstood electric vehicle for US customers. In doing so, the automaker acknowledged what many EV owners, enthusiasts, and observers have long believed: the company, which was once lauded as a leader in electrification, has squandered the last eight years.
I don’t say this lightly or without experience—I owned a 2014 BMW i3 for nearly five years. It was my first electric vehicle, and I loved it. Sometimes, I wish I hadn’t sold it. Other times, I’m glad I did. It wasn’t perfect, but it was unique and fun to drive, and it felt years ahead of its time.
The i3 was a polarizing car. Its upright, narrow body rolled on skinny tires, and its layered design was loved or loathed, depending on the customer. But no matter how you feel about the i3, it was a car made by a company with a clear vision of the future, pursued with tenacity and purpose. BMW pitched the i3 as the foundation of an entirely new line, and BMW could have seriously iterated on the design. There was talk in the early days of how easy it would be to simply drop a new carbon-fiber reinforced plastic body onto the brilliantly engineered aluminum chassis, creating a suite of models that would explore a wide range of electrified mobility.
BMW i3 120Ah (Image: BMW Group)
But then BMW wavered and abandoned the i3 platform as an evolutionary dead end.
Come August, BMW won’t have a single EV for sale in the US market until next summer’s arrival of the i4, a conservative sedan based on a compromise platform that shares little of the clarity of purpose that defined the i3. The i4 may be a good car, or even a great one, but its late entry to a crowded field underlines just how much time BMW has wasted.
A car from the future
I still remember the first time I saw an i3 in real life. It was at the Boston auto show—a third-tier event—and even there, crowded among the other gleaming BMWs, it stood out. I didn’t immediately fall for its tall, rounded box exterior, but I did swoon over its interior. Here, available for purchase, was a concept car. The front doors swung wide, revealing suicide doors that made the rear seat surprisingly accessible. After I stepped over the carbon-fiber door sill and slid into the front seats, which were swathed in wool fabric and olive-tanned leather, my eyes were drawn to the wide infotainment screen floating over a curving swath of eucalyptus wood.
I had read about this car, but I wasn’t prepared for the impression it made in person.
Months later, over a bowl of cereal, I decided to buy an EV. I didn’t have the i3 in mind at first, but it quickly became a front-runner. This was February 2015, and most EVs at the time were short-range affairs. What made the i3 stand out was its range extender, a safety blanket that helped ease me into the idea of buying an EV as our household’s only car. BMW also offered something called the “Flexible Mobility Program,” which loaned fossil fuel-powered BMWs to i3 owners who needed to venture farther afield. Those features, plus a hefty discount and the appeal of driving a car from the future, sold me on it.
The car turned heads for the first year I owned it. Pedestrians would gape as I slipped silently by, and other drivers would pepper me with questions at stoplights. I grew addicted to its instant torque and the way it flipped my stomach when I punched the accelerator. If I saw an opening in traffic, I would picture myself in it and—boom—there I was. It wasn’t a Tesla Model S, but it was fast and responsive. Being rear-wheel drive, the i3 handled well around town, and it had an enviable turning radius. Parallel parking in the city was a breeze. The skinny tires made it dart a bit on highways, but I never found that issue problematic.
When BMW was designing the car, the range extender made sense. Lithium-ion batteries cost in the neighborhood of $1,300 per kWh, and most people drive around 30 miles per day or less, so at the time, it made sense to extend the range not by adding batteries but by adding an occasionally used internal combustion engine (ICE). BMW decided the car would operate best as a series hybrid with the engine only charging the battery, never driving the wheels. The company reached deep into its parts catalog, pulled out a 647 cc scooter engine, and tweaked it until it met automotive emissions standards.
The result was less than perfect. In the US, to meet California regulations for range-extended electric vehicles, the ICE only kicked in when the battery’s state of charge dropped below 6 percent. That’s fine if you’re cruising on flat terrain, but climbing mountains meant the range extender couldn’t keep up with demand, and the car quickly slipped into turtle mode.
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Several automobile manufacturers have made pledges in recent months to halt or drastically reduce producing cars with internal combustion engines between 2030 and 2035.
Fuel Included BMW i3 on static display (Image: T. Larkum)
The latest was Audi, a subsidiary of Germany’s Volkswagen, which pledged Tuesday to launch only fully electric vehicles from 2026 and halt manufacturing cars with internal combustion engines by 2033. Here’s a look at other major automakers who have already set a deadline for their model line-ups to go fully electric.
BMW
The German carmaker has increased its electric vehicle sales targets as stricter EU emission limits are pushing all manufacturers to make the shift.
Over the coming decade, BMW now wants to sell 10 million fully-electric vehicles, up from its previous target of four million.
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The BMW i3 happens to be one of the top 10 best-selling electric cars globally.
BMW announced that the cumulative production of the i3 model just reached 200,000. The jubilee i3 was completed on October 15, 2020.
The i3 has been produced in Leipzig, Germany for almost seven years. It’s the first series-produced all-electric car from BMW Group (there is also the i3 REx version with a small emergency ICE generator).
BMW i3 120Ah (Image: BMW)
The BMW i3 achieved a milestone of 150,000 in May 2019, so we can estimate that it needed one and a half years to add an additional 50,000.
As the Group so far sold well over 600,000 plug-in cars (mostly PHEVs), the i3 is responsible for close to one third and remains the best selling plug-in in the lineup (cumulatively).
According to the German manufacturer, the i3 “is still enjoying strong demand”, which is kinda cool after all those years and growing competition from a growing number of newer BEVs on the market.
Currently there are two versions of the i3 BEV: standard (125 kW/170 hp) and sporty i3s (135 kW/184 hp), both equipped with the 44.2 kWh battery pack (almost twice bigger than initial 22.6 kWh 7 years ago). The WLTP range varies between 285 and 310 km (177-193 miles).
The i3 is quite unique, as it utilizes carbon fiber reinforced plastic (CFRP) on an unprecedented scale for a series-produced cars:
Since 2019, parts from the i3s (like the drive unit) are used also in the all-electric MINI Cooper SE.
The next step for BMW is the fifth generation of BMW eDrive technology and the new wave of electric models, starting with the BMW iX3.
The Leipzig plant in particular will start production of new battery modules in 2021.
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One of the biggest concerns about electric cars is what happens to the batteries
They are historically difficult to recycle and could result in waste mountains . BMW UK has partnered with Off Grid Energy to provide second-life solutions for batteries decommissioned from its electric cars. Batteries are being used by the energy storage firm for mobile charging stations. Prototype device has been built using lithium-ion modules from a Mini Electric.
One of the biggest criticisms of electric cars is what happens to their high-powered batteries once they degrade and have to be decommissioned from plug-in vehicles.
Not only are EV batteries expensive for owners to replace, high-skilled workforces are required to extract valuable metals inside them, and even then they are difficult to recycle – and this could lead to huge waste mountains, experts have warned.
German car maker BMW says it has found a resolution for its high-mileage electric vehicles, giving their batteries a second-life use as mobile power units to provide charging solutions for other plug-in cars.
BMW i3 and i3S 120Ah (Image: BMW Group)
The auto brand will supply a British energy storage firm with decommissioned battery modules from electric BMW and Mini models that can be used in mobile power units.
The aim is to provide a sustainable second-use model for the batteries, which lose capacity over time and after years of use are deemed no longer efficient for electric cars.
As part of a new partnership with the car giant, Off Grid Energy has produced its first prototype mobile charging device, which is powered by lithium-ion battery modules extracted from a Mini Electric development vehicle.
It has a 40kWh capacity delivering a 7.2kW fast charge and will be used at BMW and Mini UK events over the next year.
As more battery modules become available over time, it says it can produce combined systems with a capacity of up to 180kWh from multiple electric vehicle batteries, which will be able to provide charges at rates of up to 50kW.
‘When these units are used to displace conventional ways of generating temporary power, the battery modules will at least double the CO2 reduction achieved in their original use in the car, continuing their positive impact in reducing carbon emissions,’ says the energy storage company.
Commenting on the partnership, Graeme Grieve, ceo at BMW Group UK, said: ‘BMW Group will have 25 electrified models on the roads by 2023 – half of them fully electric.
‘We are delighted to work with Off Grid Energy to find a sustainable way of continuing to use these valuable batteries, even after they have put in many years of service in our electrified cars.’
Like many electric models on the market, batteries in BMW and Mini cars have a warranty of eight years or 100,000 miles.
After this period the battery could still retain up to 80 per cent of its initial capacity, according to the vehicle maker.
However, it concedes that it is ‘inevitable’ that as EVs get older their batteries will no longer function at an optimum level for the car.
According to battery degradation calculations by Canadian firm Geotab, the average capacity loss for electric and plug-in hybrid cars is an estimated 12 per cent after six years – essentially dropping 2 per cent capacity annually.
BMW says despite its car batteries declining in performance – significant enough to retire the unit from a vehicle – it can continue to serve a secondary use purpose as a mobile power source as part of its sustainability and resource efficiency strategy.
BMW Group ceo, Oliver Zipse, said: ‘How we use resources will decide the future of our society – and of the BMW Group. As a premium car company, it is our ambition to lead the way in sustainability. That is why we are taking responsibility here and now.’
Earlier this year, Warwick University announced it had created a ‘fast grading’ system for second-life car batteries to determine if they could be purposed after being decommissioned from vehicles, using Nissan Leaf EV power supplies for the study.
If the battery’s end of life capacity is less than 70 per cent, the report says they can be reused for less demanding second life applications such as domestic and industrial energy storage.
The university said: ‘Graded second-life battery packs can provide reliable and convenient energy storage options to a range of customers: from electric roaming products – providing electricity for customers on the move, to home storage products – enabling customers with solar panels to store their energy generated.
‘More crucially, the packs can be used for storage allowing increased intermittent renewable energy sources on the grid, without putting security of supply at risk.’
Professor David Greenwood from WMG, University of Warwick, added: ‘Automotive batteries deliver some great environmental benefits, but they consume a lot of resources in doing so.
‘Opening up a second life for batteries improves both the environmental and the economic value we draw from those resources before they need recycling.’
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Recycling. It’s a word which most people know and understand. In a world faced with imminent climate change, recycling is a way for us to limit our own impact on the earth through reducing waste and turning what we’d usually throw away into something new.
Manufacturers are just as aware of this too. In fact, plenty of car makers are integrating recycled materials into their vehicles. Let’s take a look at some of the best.
BMW I3
BMW’s striking i3 is green from the off, as its fully electric powertrain has far less of an impact on the environment than an equivalent petrol or diesel-powered car. However, it goes further with an interior which majors on sustainability.
Much of the interior is made from kenaf, which is a lightweight, quick-growing material taken from the mallow plant. The dashboard is crafted from eucalyptus, while the seats are woven from sustainable wool. Check out i3 models for sale here.
BMW i3 120Ah (Image: BMW Group)
POLESTAR 2
Polestar’s new 2 is a car which has been brought in to take the fight to Tesla in the electric car stakes. However, it hasn’t lost track of the end goal – to reduce environmental impact – which is why you’ll find eco-friendly techniques and materials used throughout its construction.
It uses natural fibre composites to reduce the car’s overall use of plastic while at the same time driving down weight. In addition, the seats themselves are made from recycled plastic bottles, the upholstery is entirely vegan-friendly and the carpets are made from old fishing nets too. Don’t worry – they’ve been cleaned first.
HYUNDAI IONIQ ELECTRIC
Hyundai’s Ioniq was somewhat of a trendsetter from the off, as it was one of the first cars to be offered with three powertrains – regular hybrid, plug-in hybrid and electric. However, it’s just as cutting edge in other areas too.
Hyundai used recycled plastic mixed with powdered wood and volcanic stone to lower the weight of the interior plastics by an incredible 20 per cent.
When it comes to more sustainable driving, there is a whole host of options now and it can be confusing knowing what’s what. In the olden days you pretty much had the choice of diesel or petrol, but with the ever-evolving market of low-emission vehicles, there’s more choice than ever.
When it comes to “EVs,” you can choose from BEVs, PHEVs, HEVs, or FCEVS, all of which are classed as ULEVs. But what do all these acronyms actually mean?
If you need some quick pointers on what all these acronyms stand for and what they refer to specifically, look no further.
BEV
Let’s start with the most common type of EV, and the type of vehicle we usually refer to when we’re talking about EVs: the battery electric vehicle, or BEV.
As the name suggests, a BEV is an electric vehicle that uses batteries to store and deploy power which powers electric motors to drive the wheels. It’s also common to see words like “pure electric,” or “all-electric” when you read about battery electric vehicles.
Popular BEVs include cars like the Nissan Leaf, the whole range of Teslas, the Polestar 2, the BMW i3, Hyundai Kona Electric, Kia Soul EV, VW’s ID.3 and e-Golf, the Jaguar i-Pace — you get the idea.
Tesla Model 3 (Image: Tesla.com)
PHEV and HEV
Plug-in hybrid (PHEV) and hybrid electric vehicles (HEV) are perhaps the most confusing of the partially-electric vehicle world. There’s one key difference, though: plug-in hybrids can be charged up like a battery electric vehicle by plugging-in to an EV charge point, regular hybrids cannot.
It gives you the flexibility to drive and use your PHEV like it was a BEV and not rely on the combustion engine, for very short journeys at least. They typically have very small batteries and are only capable of driving between 30 and 50 miles on all-electric mode.
Popular PHEVs include the Mitsubishi Outlander, Hyundai Ioniq, MINI Countryman PHEV, and the Volvo XC60 T8.
Regular hybrid vehicles (HEVs), like the original Toyota Prius, can’t be plugged in and the only way to charge their batteries is from regenerative braking or by using the engine like a generator.
Some companies have even referred to these vehicles as “self-charging hybrids,” as if not having to plug them in is a benefit. That phrase has been branded as misleading, and Toyota and Lexus ads in EV loving Norway using the tag line have been banned for being misleading. In reality, to charge them, you need to fuel them with gasoline.
FCEV
FCEV stands for, Fuel Cell Electric Vehicle. These are a small offshoot of EVs that use hydrogen fuel cells to create an electrical charge that’s used to power motors that drive the wheels.
Most FCEVs use a small battery or super capacitor to act as a buffer between the fuel cell and the motors to ensure power delivery is consistent and reliable.
Some tout fuel cell vehicles as a better option than batteries for the future of sustainable transport. They can be filled up in the same way as a combustion engine vehicle, hydrogen is the most abundant element in the world, and their only waste product is water vapor.
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