Hyundai is looking to follow up the success of its Ioniq 5 by targeting conquest sales from traditional premium brands with its new Ioniq 6 fully-electric saloon.
The car, which launched earlier this year, is being positioned to appeal to user-chooser drivers who are in the market for a Tesla Model 3 or a BMW i4, seeking a long range and an engaging drive.
2020 Hyundai IONIQ (Image: Hyundai)
Tim White, head of fleet at Hyundai Motor UK, said: “The Ioniq 6 has certainly been causing a stir since it went on sale a few months ago.
“Just as Ioniq 5 did, we are hoping it will attract more new customers to the brand who previously may not have considered Hyundai, especially from drivers that may have previously chosen a more traditionally-perceived premium brand.”
The brand is strategically positioning Ioniq 6 with the corporate end-user side of its business as this segment continues to be its core focus.
“The launch of Ioniq 6 has kept the team busy, with fleets looking to either offer the car at a higher car policy grade to Ioniq 5 while others have placed it parallel to the car,” said White.
To come later in the year is the new Kona Electric. To prepare for this, Hyundai has operated with minimal volume of the existing Kona Electric, which means it has focused on positioning both Tucson PHEV for fleet drivers not yet ready for a full EV and ensuring Ioniq 5 maintains a competitive position.
Read more: FleetNews
It’s Time to Go Green!
If you would like to know more about Solar Panels and the PowerBanx range of home battery systems, and get a free instant quote, please complete our online form:
