I’M guessing you’ve seen Hyundai’s pitch-side advertising at the World Cup.
They’ve got animations of Ioniq 5 and Ioniq 6 nudging footballs along the touchline and munching the word Hyundai as they go.
Reminds me of Pac-Man. But then so do the cars.
Every Ioniq model has pixel lights inspired by Eighties video games. Very cool.
Now check out the steering wheel. It has four square dots in place of the usual H logo which glow red, green or white depending on whether you’ve selected Sport, Eco or Normal mode. Also very cool.
When Hyundai launched the all-electric Ioniq family almost two years ago, it promised “no more boring clones”.
Ioniq 5 is an angular hatch, 6 an arc-shaped saloon and 7 a big, boxy SUV coming in 2024.
New longer range Hyundai IONIQ Electric (Image: Hyundai)
Nothing copy and paste here, then, except for those pixel lights and the cutting-edge battery tech under the skin.
We’ve just tried Ioniq 6 as part of judging for the 2023 World Car of the Year awards.
Read more: TheSun
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