New Nissan LEAF digital ads scan number plates to warn drivers about emission charges
TBWA\London and MGOMD have created a tech and data-driven campaign for Nissan that highlights how the brand’s 100% electric vehicle, the Nissan LEAF, is exempt from London’s impending ULEZ (Ultra Low Emission Zone) charge. The campaign uses the latest DOOH (Digital Out of Home) technology with ANPR (Automatic Number Plate Recognition) at congested traffic light