Yet to be convinced that electric cars are the future? EV stalwarts are hoping this unique ‘experience centre’ located in a shopping centre in Milton Keynes could be the encouragement you need to swap your diesel for a plug-in – and we’ve been for a behind-the-scenes look at the showroom which is being described as a “landmark moment”.

The EV experience centre is operated by Chargemaster using Government funds through Milton Keynes’ Go Ultra Low City status. It’s not a pop-up dealership – there’ll be no hard sell, just experts on hand to talk people through electric cars and advise about whether they’ll fit into their lifestyle.

“[There’s] a series of myths people have about electric cars,” transport minister Jesse Norman told Motoring Research during our preview of the EV experience centre.

“They think about whether they might be expensive or whether they’re hard to charge, and how long that takes. An experience centre that actually gives a person the experience of actually sitting behind the wheel or potentially driving it, that just knocks down a whole series of these myths and that makes it much easier to think about buying one.”

The showroom, located in Centre:MK, is multi-brand, displaying cars from partners including Renault, Mitsubishi, Volkswagen, Nissan, BMW and Kia. The experts on hand won’t be on commission and will be able to give independent advice on which – if any – electric car suits a particular person’s needs.

If an electric car won’t fit a person’s lifestyle, they’ll be honest that they’re better suited to a conventional petrol or diesel car – while, although Tesla isn’t a partner, a visitor with a big budget after a long range and high performance will be pointed in the direction of a Tesla dealership.

“With 17 million people a year coming into this particular shopping centre in Milton Keynes, that’s potentially an awful lot of people who are potentially going to be impressed by it,”

added Norman.

Read more: Motoring Research