Finally electric cars become aspirational!

New research released today by Go Ultra Low has found that the majority of car buyers aspire to own high-tech, ultra-low emission electric vehicles to score social points over their neighbours and peers.

According to Go Ultra Low, it is clear that many UK drivers aspire to the cost benefits, style and convenience of electric motoring. The survey found that 67% of the population identified alternatively-fuelled vehicles as a purchase consideration.

Three quarters of motorists said that running costs were the biggest consideration when choosing their next car, making the argument for switching to ultra low emission vehicles even more compelling.

Hetal Shah, Head of Go Ultra Low, said:

“Our research shows that, after purchase price, the top things motorists look for in a new car are affordable running costs, comfort, space and style. The huge variety of electric vehicles now on the market is changing motorists’ concept of desirability.

The majority of consumers surveyed aspiring to the new breed of quiet, refined, technology-packed plug-in vehicles. We’re confident that this year alone we’ll see thousands more motorists up and down Britain plugging-in to this growing trend.”