Automakers Retool Marketing Machines as They Go Electric
Geneva — After years of promising electric cars, established carmakers are actually starting to build them. But manufacturers are realizing that a shift to battery power also requires them to retool their sales machinery. The old come-ons are obsolete. Range is the new horsepower. Connectivity replaces cylinder count. And sustainability is the new status symbol.
Renault Celebrates 200,000 Electric Vehicle Sales Across Europe
Renault has sold 200,000 electric vehicles in Europe since its Z.E. range was launched in 2011 In France, the fourth biggest global market, Renault has registered 100,000 electric vehicles Renault is number one in electric vehicle sales in Europe for the fourth consecutive year ZOE and Kangoo Z.E. remain the flagship models in the group’s
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