The South Korean company’s new electric ride is a triumph in design and drive tech—and it’s just the beginning of an unbelievable brand turnaround.
AT THE START of 2023, the good people at the Department of Experimental Psychology at University College London surveyed 200 men between the ages of 18 and 74, and supposedly discovered scientifically what we all knew already: Men driving fast cars likely have small dicks.
Put more precisely, the authors stated that there was “a casual psychological link between fast cars and small penises.” The thinking, according to their paper, is that men who believe they are somehow lacking in the trouser department are more likely to rush out and buy, say, a Porsche 911 or a Ferrari.
2020 Hyundai IONIQ (Image: Hyundai)
It gets worse for older gentlemen. The experiment, which has not yet undergone peer review, found that “males over 30 in particular rated sports cars as more desirable when they were made to feel that they had a small penis.”
One suspects the academics could hear the cries of “Quelle suprise!” even before they finished their study.
Car design is, sadly, still almost exclusively a male space. But now, thankfully, the nature of EVs and the need for range-extending slippy aerodynamics has at least started to shift new car forms away from todger-compensating tropes such as power bulges, aggressive haunches, and ridiculous spoilers, instead bringing in subtler, aero-friendly lines.
Read more: Wired
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