Electric vehicles make a lot of sense for the pragmatic aspects: their ownership costs and environmental advantages. But once you’re in one, everything changes.
As results from J.D. Power’s U.S. Electric Vehicle Consideration Study indicate, a lot of American consumers still need to simply get a ride in an EV.
The firm, in the study released Thursday, found that among those who had no personal experience with EVs, just 11% said they were “very likely” to consider one. For those who had merely been a passenger in an EV, the portion “very likely” doubled to 24%; and for those who had driven an EV, it rose to 34%.
Automakers still aren’t effectively getting the word out about EVs to all would-be buyers. Power notes that nearly one-third of those who reject EVs simply cite a lack of information about them.
Across the survey, the “very likely” portion of shoppers rose to 24%, up from 20% a year ago.
The study is based on 10,300 responses from consumers from February through April 2022, and it looks at EV consideration “by geography; demographics; vehicle experience and use; lifestyle; and psychographics.”
There are also potential inroads for automakers in appealing to mass-market shoppers. J.D. Power found that 37% of those who own premium vehicles said that they’re “very likely” to consider an EV for their next vehicle, versus 21% for those who currently own mass-market models.
Read more: GreenCarReports
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