Traditional European EV Players Under Threat From Surging Peugeot

Seemingly from nowhere, French automaker PSA has assaulted a tardy Volkswagen to deliver what could be the people’s electric car.

Yes, the Renault Zoe and the Nissan Leaf, along with strong EV players from Hyundai and Kia, rule the sub-€40,000 EV roost in Europe, but the 210-year-old Peugeot has surprised the market.

Peugeot e-208 (Image: Peugeot)

Peugeot e-208 (Image: Peugeot)

PSA has already proven itself well managed to weather the Covid-19 pandemic, with a first half profit of €595 million despite its biggest markets being locked down for months.

And now figures have emerged showing its e-208, the all-electric version of its mass-volume small hatchback, stunning the market in Europe.

The e-208, which is built on the same production lines as the combustion-powered 208 models, achieved orders of 17 percent of Peugeot’s 208 model mix across its 10 biggest European markets in June.

Read more: Forbes

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Comments (2)

  1. Paul M


    The e208 is a relatively small car, zoe-like, and also quite expensive. Until this or the eCorsa comes down in price I don’t think it’s much of a threat to existing EVs like the site or the MG.

    The MG ZS EV is successful because it’s a reasonable size for a family and a reasonable price. The Zoe has gone upmarket and expensive with higher range.

    I couldn’t find more recent information about availability than this:

  2. Trevor Larkum


    Wait times definitely seem to be in flux. Last year they were generally very long, this year some are long but many EVs are now available from stock. It’s unclear to me whether coming out of lockdown (for us as customers or other countries as suppliers) will make things better or worse.

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