A couple of weeks ago, Mercedes-Benz quietly announced the price for its all-electric EQC sports-utility vehicle.
A $67,900 starting price for a luxurious, 200-mile, 402-horsepower luxury crossover is a good start for the EQC brand. But the announcement got completely lost in the shuffle in a week filled with buzz about Tesla’s bulletproof, stainless-steel Cybertruck. Even the deserved attention given to Ford’s Mustang-inspired electric SUV was cut short. So where does that leave the play-it-safe luxury electric SUVs from Mercedes-Benz, Audi, and BMW?
As we reported a week ago, the $75,000 Audi e-tron has not been a big hit. Don’t get me wrong. Audi loyalists and traditional luxury car buyers appreciate the e-tron’s smooth, comfortable, and safe ride. But relatively low sales numbers suggest that the e-tron is not energy-efficient enough. And it doesn’t have enough range at 204 miles. Or it’s being produced in low numbers. Or there aren’t other stand-out attributes besides being a well-made automobile. Who knows?
But whatever the reason, the first of four all-electric e-tron variants did not stir a big response. Not when it’s facing competition for mindshare from the Cybertruck or an electric Mustang.
Read more: Electrek