A look at Renault's new marketing campaign for the Zoe model in France

When’s the best time to advertise electric cars? The middle of a gas shortage.

Strikes have brought parts of France’s oil industry to a standstill this week. Gas stations are running dry, lines are building at the pumps and people are hoarding fuel. The only people smiling? Electric car owners. And electric car makers have been quick to seize the golden marketing opportunity. France’s Renault (RNLSY) launched a campaign

Renault is a partner of the European fast-charging project Fast-E in Germany (Image: Renault)

Renault is a partner of the European fast-charging project Fast-E in Germany

Official launch of Fast-E project co-financed by the European Union and nine companies, including Renault, in Berlin and Brussels. 241 charging stations installed in Germany and 37 in Belgium by the end of 2016. A sister project between the Czech Republic and Slovakia adds another 30 charging stations. The 278 charging points set up every