2,500 mile bucket list road trip is being driven for the first time this April.
The official ‘Route 57’ electric car will be hitting the road and heading through 57 must-see destinations across England, Wales, Scotland and Ireland. The road trip runs from 6- 26 April, starting in Plymouth and ending in Galway, visiting villages, towns, and cities along the way.
Route 57 was designed as the UK and Ireland’s answer to US Route 66, by Jurys Inn Hotels who are supplying accommodation along the way, to the driver, motoring journalist Jess Shanahan. Jess will be doing the road trip in a KIA Soul EV supplied by electric car leasing company DriveElectric, and stopping at charging stations along the route, mapped out by ZapMap.
As well as promoting local tourism, the campaign’s use of an electric vehicle (EV) seeks to challenge common myths around electric cars. A recent survey by the AA (infographic available for use as long as credit with a link to source is given) shows that the ‘range’ of an EV is one of the top reasons why people are not buying electric cars. The Route 57 campaign will show that these perceptions do not match reality with today’s green car technology, and that an electric car can drive more than 2,580 miles across four countries.
Jess will be posting updates on the Route 57 website: www.route57.org.uk along with Twitter, Facebook, and Instagram – and taking driving music suggestions through the Twitter hashtag #route57, or adding them directly to the Route 57 Spotify playlist. Audiobook suggestions are also welcome – Jess will be fittingly listening to Bill Bryson’s ‘Notes from a Small Island’ to begin with.