If, a decade ago, those ‘in the know’ were asked to predict which country and company would clean up on the international awards front in the early 2020s, I suspect the experts would have opted for a German firm – Audi, perhaps? Or an up-and-coming US one such as Tesla? Another safe bet – maybe a less exciting, but more dependable Japanese brand?
Back then, nobody in their right mind would have gone for an Asian country whose land area, population and access to natural resources were – and still are – smaller and lower than the UK’s. Even less likely was that an unglamorous, non-premium firm from that tiny Asian peninsula would headline on the global awards stage and in other international arenas.
But that’s exactly what Hyundai, its designers and its Ioniq models have done. Almost unfathomably, they’ve taken on and beaten countless ‘better’ and longer-established premium firms and products.
The ball started rolling in summer 2021, when the Ioniq 5 was crowned Auto Express Car of the Year, and autumn saw it crowned Germany’s Car of the Year. By the winter, a panel of bestcarsoftheyear.com judges from the global motor, motorsport and media industries named the Ioniq 5 the New Car World Champion. And in spring 2022, the same model won 50 per cent of the World Car awards for that year.
Read more: AutoExpress
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