How pop band A-ha inspired Norway’s electric car revolution

Norway is miles ahead of the UK when it comes to electric cars and much of its early lead is thanks to an unlikely collaboration between environmental activists and the pop group A-ha.

Back in the 1980s, two leading lights in the Nordic environmental movement were pushing for electric vehicle (EV) technology but it just wasn’t being noticed.

But then they recruited the country’s biggest pop group to help push the issue into the mainstream.

A-ha were one of the most popular bands in the world after international hits such as Take on Me and the Sun Always Shines on TV.

They even recorded the theme tune to the 1987 James Bond movie The Living Daylights.

Charging points will be upgraded and up to 20 new outlets will be installed

Charging points will be upgraded and up to 20 new outlets will be installed

Together, the campaigners and the group went to Bern in Switzerland to attend the Tour de Sol exhibition in 1989.

Here they saw a Fiat Panda which had been converted from petrol to electricity.

They imported a similar car into Norway and used the first modern-day EV on the country’s roads to launch a campaign of civil disobedience, making a point about how it needed to embrace an alternative to polluting fossil fuel vehicles.

They racked up fines as they drove the car through toll booths, parked illegally and refused to pay vehicle taxes, arguing that this new form of sustainable transport should be free of these levies in order to make it more attractive.

Read more: BBC

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