JLR top brass are considering making all Jaguars electric-powered within the next decade
Jaguar Land Rover bosses are considering a plan to turn Jaguar into an EV-only brand within the next decade, Autocar has learned.
It is understood that company product planners have produced an outline strategy under which Jaguar’s conventional vehicle range would be phased out over the next five to seven years, to be replaced by fully electric vehicles.
Jaguar I-PACE at Fully Charged Live show (Image: T. Larkum)
Under the plans being considered, a full-on luxury electric saloon, replacing the unloved XJ, is expected within two years. It will be a direct competitor for Porsche’s upcoming Taycan, alongside strong-selling cars such as the Tesla Model S.
Rethought as an electric vehicle, the new XJ will both play to the strengths of the 1967 original by offering segment-leading refinement and ride and look to the future by completely reinventing the classic Jaguar interior.
It is understood that the new XJ will be a no-holds-barred luxury car in every sense, offering customers a zero-pollution alternative to a Mercedes-Benz S-Class or even a Bentley Flying Spur.
The thinking is that Jaguar will steal a march on rivals by building a true luxury EV in a segment that is probably the most environmentally minded and offers greater profitability per car than lower segments. EVs also fit in perfectly with the brief of a modern-day chauffeur of private hire driver, with excellent mechanical refinement and the ability to enter low-emission zones in cities without financial penalties.
Read more: Autocar