Fleet in focus: Chargemaster

Chargemaster uses electric vehicles on its own fleet to prove to companies that plug-in cars make good business sense, John Maslen discovers.

The company behind the country’s biggest electric vehicle (EV) recharging network is now using its fleet to prove the significant potential of zero-emission motoring in business.

Chargemaster is used by thousands of private owners, businesses and councils, with more than 50,000 customers across the UK and Europe. In the UK, it operates the Polar network, which has more than 5,000 recharging points.

It is also the official charging partner for most of the leading plug-in vehicle manufacturers, including BMW, Kia, Mercedes-Benz, Mitsubishi, Nissan, Renault and Toyota, along with a range of other fleet providers, such as leasing giant Alphabet.

For Chargemaster’s founder and chief executive officer, David Martell, the company’s own vehicle choice is a public vote of confidence in the future of electric vehicles within the fleet market.

He says:

“We are showing customers through our vehicle choices that we are serious about the potential growth in the market. We are also giving them confidence that plug-in vehicles are a viable fleet choice.”

Chargemaster operates a fleet of around 40 electric cars, including battery electric vehicles (BEV), range-extenders and plug-in hybrid electric vehicles (PHEVs).

They are used for everything from management cars to vehicles for sales staff and pool cars, with models including the BMW i3, Nissan Leaf, Mitsubishi Outlander, Renault Zoe, Vauxhall Ampera, Volkswagen e-Golf and Tesla Model S.

From its Luton headquarters, the company serves customers throughout the country, so different types of technology are allocated for different types of usage.

For example, drivers who cover higher mileages, such as sales staff, will receive range-extenders or PHEVs, while managers with lower mileages can operate BEVs.

Read more: FleetNews

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