I am the CTO of a company supporting the oil and gas industry, and also the CEO of a start-up (FuelIncluded.com) promoting the adoption of electric cars. Clearly, from at least one perspective, these industries are in direct competition. However I prefer to see them as complementary: the tension between these industries is an example of the many energy transitions we are starting to experience as a society as we move from fossil fuels to renewables, and from pollution to clean air. Having a foot in each camp gives me, I think, an interesting and exciting position from which to watch things unfold, and, to an extent, to promote a much needed change.
Naturally I’m a big fan of electric cars. I’ve owned one for nearly 3 years and have driven it more than 40,000 miles in that time. It charges at home either from my own solar panels or from our renewable energy supply. It charges on the motorway/freeway at Ecotricity rapid chargers which also have a renewable supply. I’m clearly sympathetic to the view that we should all be driving electric vehicles for the sake of public health and our future climate, never mind peak oil.
However, I was still shocked to receive a retweet on my Twitter feed this week that seemed to go beyond the usual debate on the pros and cons of electric cars. It showed a bumper sticker that said:
“I Drive Electric Because I Love My Children More Than You Do”
It was a bit of a shock to read so I read it again. I then moved on, meaning not to give it another thought. However, since then I’ve found myself reflecting on it. It bothered me, enough for me to want to put my thoughts on paper.
I’ve concluded that there are two issues here that caught my attention – the message itself, and the way the message was communicated.
I have a lot of sympathy with the message, …
Read more: Me on LinkedIn