Fleet operators who want their vehicles to reflect greater concern for the environment are expected to boost sales of the BMW 2 Series Active Tourer.
With its petrol engine supplemented by an electric motor, the new plug-in hybrid model will have strong appeal in the corporate sector, believes Ian Wasp, product manager for BMW UK.
“Since its introduction at the end of 2014, the Active Tourer has become something of a segment benchmark and our pure electric i3 model has also been a great success over the same period,” he said.
“This new product puts them both together in a car that offers a best-of-both-worlds solution for the growing number of companies who want to combine high efficiency transport with green credentials.
“Potential savings for fleet operators are phenomenal because trips of up to 25 miles can be completed in EV mode, and as more businesses are keen to show their customers they care about environmental issues, we are confident our car will tap into this new corporate desire.”
Available from April, the model is the first premium hybrid in its market segment and the only plug-in car to feature an on-demand electric all-drive system.
Read more: Fleet News